Post-sale relationship
Anchor
The 30 / 60 / 90-day check-ins, referral asks, and life-event upsells.
PlannedLifecycle: Possession & post-saleanchor
The problem
The relationship dies on the day the keys are handed over. No NPS check-ins, no referral capture at the promoter moment, no signal when the buyer's family grows and a 3 BHK upgrade is in the air. Every developer leaves the LTV table on the floor.
What Anchor owns
- 01Runs 30 / 60 / 90-day check-ins after possession with a light, on-brand tone.
- 02Captures NPS and asks for a referral exactly at the promoter moment, never sooner.
- 03Listens for life-event signals (new email about a school admission, a marriage notification) and triggers the right next conversation.
- 04Routes referrals into the existing CP referral system so attribution stays clean.
Status & roadmap
Not built — no post-possession schema yet.
To build
- ·Possession-completion event in TruOS
- ·NPS survey loop with promoter-moment trigger
- ·Referral capture into the CP attribution model
- ·Life-event signal source + opt-in pipeline
The rest of the workforce
Want Anchor — and the other eleven — wired into your business?
We onboard a small number of partners every quarter so each deployment gets the engineering attention it deserves.