Conversational engagement

Thread

WhatsApp-first qualification and answers grounded only in approved facts.

In progressLifecycle: Qualificationthread

The problem

Buyers expect WhatsApp answers in seconds. RMs work 9–6, miss late-night replies, and answer FAQs by typing the same paragraph for the 200th time. Slow or off-policy replies kill the lead.

What Thread owns

01Opens a multi-turn WhatsApp conversation with every fresh lead within seconds of capture.
02Asks the qualification questions defined in the city + project ICP.
03Answers FAQs strictly from the approved project knowledge base — never from generic web data.
04Hands off to the assigned RM with a summary the moment confidence drops below the policy threshold.

Status & roadmap

Registry seeded as `aura`; runtime stub. Needs WhatsApp gateway and KB retrieval before it can run end-to-end.

To build

·Wati / Gupshup adapter with template-message library
·RAG retrieval over project documents (brochure, payment plan, FAQ)
·TruOS decision plumbing for next-turn routing
·Human-handoff button visible in the RM admin UI

The rest of the workforce

Tracker

Sourcing & lead discovery

Ledger

Pricing intelligence

Press

Listing copy & content

Voice

Voice qualification

Compass

Site-visit logistics

Notary

Legal & compliance

Foundry

Construction milestones

Coach

Sales RM co-pilot

Lens

Immersive virtual tours

Reach

Campaign optimisation

Anchor

Post-sale relationship

Want Thread — and the other eleven — wired into your business?

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