Campaign optimisation

Reach

Plans the channel mix, prunes losing creatives, watches CAC vs LTV.

PlannedLifecycle: Demand capturereach

The problem

Most developers pour budget into Meta and Google PMax based on last quarter's spreadsheet. There is no daily signal on which creative is working, which channel is leaking, or which lead source has the worst show-up rate. Spend keeps going where attention used to be.

What Reach owns

01Plans the paid-channel mix per project (Meta, Google PMax, listing syndication).
02Watches CAC vs LTV in real time and reallocates budget toward the converting channels.
03Prunes underperforming creatives and copy variants automatically.
04Ties every dollar to the journey it produced, via the existing lead-attributions table.

Status & roadmap

Not built.

To build

·Channel adapters (Meta / Google / 99acres / MagicBricks / Housing)
·Conversion tracker on top of `lead_attributions`
·Reallocation rules with policy-capped step size
·Daily creative-pruning report

The rest of the workforce

Tracker

Sourcing & lead discovery

Ledger

Pricing intelligence

Press

Listing copy & content

Thread

Conversational engagement

Voice

Voice qualification

Compass

Site-visit logistics

Notary

Legal & compliance

Foundry

Construction milestones

Coach

Sales RM co-pilot

Lens

Immersive virtual tours

Anchor

Post-sale relationship

Want Reach — and the other eleven — wired into your business?

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